What else was there to consider? We asked ourselves how to get people to come to this site continuously, and not only to buy more products. This was a question we came across many times during this project. We though about this for a while, until we realised that Jesse’s fans are interested in him in more ways than just pictures and tweets. The result was an weekly updated Q&A section: fans could ask questions, and Jesse would answer them personally. The Q&A got a lot of interest right after the launch. Questions are submitted with a nickname to keep track of your questions being answered.