Let’s fix your event website together.
In its 4th year, Aalto Festival consists of nearly 100 events: seminars, lectures, exhibitions and parties. The two week long festival presents the results and findings of newly graduates, teachers and researchers of Aalto University. They needed our help with redesigning this years website and implementing their fresh brand to better serve their various target audiences.
Design, Science & Technology
UX & UI Design
Less than a space ship
We did a broad UX-strategy and mapping of target audiences. This became the foundation for the user interface and the way in which we communicated the value of various events in the festival. In collaboration with the client, we carefully thought out the necessary features for the website.
We paid extra attention to the event list and its usability, allowing users to easily find the most interesting events to attend. Aalto University provided us with the initial brand materials. We advised them on how to further develop it and implemented the brand into the website and the mobile application without disturbing the user journey or usabilty.
First we had to make sure that we understood the many target audiences that would participate in the event. We did this by creating detailed buyer personas, buyer journeys, site maps and wireframes. The wireframes would be so detailed that the client could fully understand the information structure and necessary features that we envisioned. We realised very early on that the event list was the main selling point for the event, for it had to be very intuitive and clearly communicate all events without establishing a hierarchy. We also created something that we felt the previous years lacked, an “event nutshell” that would give the visitor all crucial information at a quick glance.
We worked closely with the Aalto University branding department and helped them with developing and implementing their brand and vision into the website. The main point of focus for us was how to stylise the user interface whilst maintaining the wanted hierarchy and user journey. We made many iterations, presented them to our client with all necessary stakeholders from event production to design and marketing, and returned to the drawing board with new improvements and ideas.