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Ari Hovi Ltd is a company that has built on the foundation of its founder’s long-term data science expertise and has consulted Finland’s top 30 companies. Together with international data science experts, Ari Hovi and his team help organisations develop into data-driven ones. They had a need to make the website match the level of top quality course packages and generate leads and direct sales.
Ari Hovi Oy
The need for website reform was to straighten and clarify the buying path of those interested in trainings. The customer had to be able to independently obtain comprehensive information about the courses and, if the purchase decision is advanced enough, also to register for the course independently. It was important to be able to clearly present the entire training offer, the thematic contents of the courses as well as the timetables and, above all, the top international trainers brought to Finland by Ari Hovi. There was a lot of information to offer about both the benefits of a data-driven organisation and the courses, and everything needed to be easy to adopt. The pages also had to lay the basis of marketing for the upcoming paid advertising activities.
The goals of the site were achieved by building the site with our own Kokku Elements theme for WordPress, which benefits from the reliable, open source features of WordPress. We customised the stylish elements of the site and used the Gravity Forms tool to build conversion points, such as a course registration form. Kokku Elements theme makes it easy to update the site’s content with drag ‘n’ drop elements.
The vast amount of information on the site was placed with careful UX design under various service, material, and course navigations and linked internally to take visitors smoothly from one topic to another. The necessary analytics tools were installed for marketing and site analysis. With comprehensive deployment training, the customer is ready to take advantage of their site. With the help of the maintenance service, the site stays up-to-date and secure.
As a long-standing consulting house under the Ari Hovi brand, a large amount of information about the field and the benefits of the service was found, which set the framework for visual design. Clear and pleasant navigation, a perception of quality, summarizing relevant information, and guiding the visitor on the site were all important elements to remember when designing the elements. Due to the amount of information, the site has a rich number of different elements that bind together under a unified light-coloured theme. The mostly-white theme contains a lot of details that guide the visitor in assimilating and navigating the content, while making the look feel very pleasant.
Cooperation after the site project has continued with digital marketing. Campaign-based consulting and paid advertising strategy planning, advertising production, ad optimisation on different platforms and reporting have raised awareness of the service. Digital marketing services, along with Ari Hovi’s team’s diligent blogging, keep the elements of the site relevant. Agile website development as services evolve ensures that the site always provides relevant information and paid advertising for the new services gives tips about the attractiveness for further development.