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HUSH HUSH

Bringing designer clothes to everyone

What did they want?

HUSH HUSH is a brand new service that allows users and the company itself to turn unused and expensive designer clothes into an extra source of income, thus promoting sharing economy. They were looking for a company to partner up with them in building, launching and further developing the digital touchpoint of the service.

Summary
Client

HUSH HUSH

Year

2018

Industry

Clothing

Project

Digital service & Brand

Cost

More than a Gucci bag

WHAT DID THEY NEED?

At a very early stage of the project when analysing their current stage of the service concept and brand materials we recognised points that needed more attention. We didn’t jump straight into the deep end by building the digital touchpoint, but took some time to establish proper user journeys. We realised that our client didn’t only need a digital touchpoint, but that we should extend our services to establishing user journeys and honing the service concept through the physical touchpoints to the digital to ensure a seamless user experience and a clear service model.

This way both HUSH HUSH and us learnt a great deal about the target segment’s wants, needs, fears, possible downfalls and expectations. This lead to a minimal viable product model. We managed expectations and made sure our client would get the maximum return of investment. We also further developed their initial brand work to better suit their needs in terms of web presence, message and target audience.

Service Design

We used design thinking and service design tools together with the client through our workshop models to map out what each user type would do in every stage of the user journey inside the service. We asked important questions from the users’ point of view that would inform our designs. This lead to a hypothesis that then became the MVP model of the service concept. We could then narrow down the most valuable features and understand various touchpoints.

Brand Identity

Our client had a bunch of ideas where the brand should go with some initial materials created by a freelancer. We then did visual industry research and applied our expertise to consult and create a direction for the brand. This was very important to communicate their message clearly on the digital platform online.

“We are forever grateful to Kokku for their help. We were lost, until they showed us the light. Thank you and a big recommendation!” - HUSH HUSH"
We used design thinking and service design tools together with the client through our workshop models to map out what each user type would do in every stage of the user journey inside the service.
We wanted to use typography inspired by fashion magazines for legibility and glamour, while using brighter colours and geometric shapes to highlight the light-heartedness of fashion and above all the new idea of shared economy.

WHAT DID WE DO?

After careful planning and mapping of what the project should be we put on our running shoes, cracked our knuckles and got into it. We had a pretty challenging timetable so we had to sprint through this one and make a new personal best. We had benchmarked many different ecommerce platforms until we “swiped right” and found our perfect match to build upon, Woocommerce. However, this wasn’t a one night stand, but a beautiful relationship where we managed to deliver something truly glamorous (see what I did there?).

Now our developers were hard at work but meanwhile at the drawing board our designers used their artistry to craft an identity that would delight our client and their customers alike, while effortlessly lending its elements onto the realm of the interwebs.

Digital Service

We created a fully functioning and beautiful booking system and website. This is only the tip of the iceberg, for the tools for administrating the potentially large clientele and inventory is effortless. We also took time to properly educate our clients on how to make the most out of these new set of tools.

Web Presence

Our visual research and its documentation gave us a good view on what the industry standards are. We wanted to bring out fashion magazine typography for legibility and glamour, while using brighter colours and geometric shapes to highlight the light-heartedness of fashion and above all the new idea of shared economy.

What did we learn?

Working under a tight schedule
Workshopping with clients
Branding for clothing and fashion industry
Building a booking system
Effective inventory handling
Difference between a Gucci and an LV bag

Gucci gang, Gucci gang

Gucci gang