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JerAx

eSports player who wants to make a difference

What did they want?

JerAx is a professional esports player, recently known worldwide for his DOTA2 TI8 championship with his team OG. He wanted to find a partner to create his personal brand, website and merchandise for various events. He is also focused on creating a platform for himself to continue with the eSports scene after retiring from gaming and passionate about spreading his message to youngsters worldwide.

Summary
Client

JerAx

Year

2017

Industry

eSports

Project

Website, Webstore & Brand

Cost

Less than his annual earnings

WHAT DID HE NEED?

Jesse ”JerAx” Vainikka is a professional esports player. Jesse wanted to bring something completely different to the esport scene. How to create a brand for a top athlete when a year ago esport players weren’t even considered athletes? We came up with a concept for a personal brand which reflects his own persona as an aggressive gamer, but also as a calm person. In addition, we designed merchandise for his fans to purchase worldwide. More will be released later this year.

WHAT DID WE DO?

What else was there to consider? We asked ourselves how to get people to come to this site continuously, and not only to buy more products. This was a question we came across many times during this project. We thought about this for a while, until we realised that Jesse’s fans are interested in him in more ways than just pictures and tweets. The result was an weekly updated Q&A section: fans could ask questions, and Jesse would answer them personally. The Q&A got a lot of interest right after the launch. Questions are submitted with a nickname to keep track of your questions being answered.

"Working with Kokku for me represents a warehouse to a man: I went there with unfinished visions in my head, looking for one to make sense out of it, and they opened up the large toolboxes and said this is what we can do. And hell yeah, they nailed it way beyond expectations." - JerAx
How to create a brand for a top athlete when a year ago esport players weren’t even considered athletes?
We asked ourselves how to get people to come to this site continuously, and not only to buy more products. This was a question we came across many times during this project. We thought about this for a while, until we realised that Jesse’s fans are interested in him in more ways than just pictures and tweets. The result was an weekly updated Q&A section: fans could ask questions, and Jesse would answer them personally.

What did we learn?

eSports scene do's and don'ts
eSports culture
Building a webstore
Personal branding
Merchandise design

Skills used

UX/UI Design
Web Development
Branding
Graphic Design

What is your K/D ratio?

See you online.