Want a brand that’s out of this world?
Kitsat is a unique educational package that consists of a satellite kit and learning materials. With Kitsat high school and university students and hobbyists can learn real space technology for a fraction of the cost. Kitsat needed a brand identity that conveys the do-it-yourself spirit and joy of learning that stand at the center of Kitsat.
As much as a satellite kit
At the kick-off workshop we clarified Kitsat’s brand strategy and target groups. We defined the main target groups as students, teachers and hobbyists. The brand identity needed to serve all forementioned groups while not looking too technical or serious. The star symbolizes the builder and their excitement and learning. The yellow cube represents the physical building block, the satellite itself. When combined, these two elements make Kitsat.