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Mikkel

A liberal world citizen from Lapland

What did they want?

Mikkel Näkkäläjärvi is the chairman of Sdp:s youth association Demarinuoret. He is also running for the European parliament in the 2019 elections. Mikkel needed us to update his visual identity and build a new website.

Summary
Client

Mikkel Näkkäläjärvi

Year

2018

Industry

Politics

Project

Branding, UX/UI-Design, Web development

Cost

Less than a political campaign

WHAT WE DID

Branding

Mikkel wished for a modern visual identity that would stand out from the crowd and appeal to young adults in the capital region. Differing from red, the typical color of his party, the main colour became a bright violet. The typography is very modern and fun. We also illustrated customized icons to visualize Mikkels three main values; freedom, humaneness and internationality.

 

UX/UI-Design

When designing the user experience we wanted to make sure that visitors would quickly get a clear understanding of who Mikkel is and what he represents. The most essential information was summarized to clear points and we created a structure; Who, what and how, without forgetting strategically placed CTA:s of course.

Web development

We built the site on top of WordPress for easy management of the site by Mikkels team. An important feature was the easily updatable blog, where Mikkel can share articles and interact with his readers by comments.

What did we learn?

Branding in the political field

Do you want to stand out?

Let’s freshen up your brand.