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JerAx is a professional eSports player, recently known worldwide for his DOTA2 TI8 championship with his team OG. He wanted to find a partner for his personal branding, website and merchandise for various events. He is also focused on creating a platform for himself to continue with the eSports scene after retiring from gaming and passionate about spreading his message to youngsters worldwide.
Website, Webstore & Brand
Less than his annual earnings
JerAx wanted to bring something completely different to the eSport scene. How to create a brand for a top athlete when a year ago eSport players weren’t even considered athletes? We came up with a concept for personal branding which reflects his own persona as an aggressive gamer, but also as a calm person. In addition, we designed merchandise for his fans to purchase worldwide. More will be released later this year.
What else was there to consider? We asked ourselves how to get people to come to this site continuously, and not only to buy more products. This was a question we came across many times during this project. We thought about this for a while, until we realised that Jesse’s fans are interested in him in more ways than just pictures and tweets. The result was an weekly updated Q&A section: fans could ask questions, and Jesse would answer them personally. The Q&A got a lot of interest right after the launch. Questions are submitted with a nickname to keep track of your questions being answered.