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Pointscene
Elevates worksite productivity
What did they want?
Pointscene’s mission is to make data management simple, so that their customers can react to changing situations with confidence. They help construction companies digitalize worksites and make better decisions with their worksite data. With better situational awareness whole construction industry improves worksite productivity and avoid costly rework.
Summary
Client
3point Ltd
Year
2020
Industry
Software development
Project
Visual appearance, Brand development, Web development
Cost
10 000-30 000€
We built the site with our own acclaimed theme, using the world’s most popular CMS system, WordPress.
Vision and need
Pointscene was looking for a comprehensive agency for website renewal that would deliver not only functional websites but also a visual look and brand clarification.
The project included many workshops according to the project sprints. During the project we discussed the delivered materials and their goals.
Implementation
Our process brightened up Pointscene’s service offering in the website. We found new ways to communicate the benefits of the products from the customer experience perspective. We built segmented customer profiles that appealed to the target group.
Based on the workshops, we built an understanding of upcoming marketing efforts and how the site could best support them. Additionally a preliminary action plan was made in line with the objectives.
WordPress Development
We built the site with our own acclaimed theme, using the world’s most popular CMS system, WordPress. At the heart of WordPress development were the development of the sales pipeline, as well as the facilitation of navigation and value creation.
Brand Clarification
We started the process by brightening the brand by updating the typographies, color and images used, which were compiled in the brand guidelines. The illustrations and icons customized for Pointscene supported the new visual look of the website. In addition, the company’s key message was clarified from the point of value production.
