Pointscene

Elevates worksite productivity

What did they want?

Pointscene’s mission is to make data management simple, so that their customers can react to changing situations with confidence. They help construction companies digitalize worksites and make better decisions with their worksite data. With better situational awareness whole construction industry improves worksite productivity and avoid costly rework.

Summary
Client

3point Ltd

Year

2020

Industry

Software development

Project

Visual appearance, Brand development, Web development

Cost

10 000-30 000€

Pointscene web site redesign with Kokku creative agency
We built the site with our own acclaimed theme, using the world’s most popular CMS system, WordPress.

Vision and need

 

Pointscene was looking for a comprehensive agency for website renewal that would deliver not only functional websites but also a visual look and brand clarification.

The project included many workshops according to the project sprints. During the project we discussed the delivered materials and their goals.

Implementation

 

Our process brightened up Pointscene’s service offering in the website. We found new ways to communicate the benefits of the products from the customer experience perspective. We built segmented customer profiles that appealed to the target group.

Based on the workshops, we built an understanding of upcoming marketing efforts and how the site could best support them. Additionally a preliminary action plan was made in line with the objectives.

 

WordPress Development

 

We built the site with our own acclaimed theme, using the world’s most popular CMS system, WordPress. At the heart of WordPress development were the development of the sales pipeline, as well as the facilitation of navigation and value creation.

Brand Clarification

 

We started the process by brightening the brand by updating the typographies, color and images used, which were compiled in the brand guidelines. The illustrations and icons customized for Pointscene supported the new visual look of the website. In addition, the company’s key message was clarified from the point of value production.

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