Let’s fix your event website together.
In its 4th year, Aalto Festival has had nearly 100 events: seminars, lectures, exhibitions and parties. The two week long festival shows the results and findings of new grads, teachers and researchers of Aalto University. They needed our help with designing this years website, WordPress development and moreover implementing their fresh brand to better serve their varied target audience.
Design, Science & Technology
UX & UI Design
Less than a space ship
We did a broad UX-strategy, WordPress development and mapped target audiences. This became the base for the user interface and the way we communicated the value of events in the festival. With the client, we carefully thought out the important features for the website.
We paid extra attention to the event list and its functions, subsequently allowing users to find the most interesting events to attend. Aalto University gave us the first brand materials and we advised them on how to develop it. We implemented the brand on the website and on mobile without disturbing the user journey.
Firstly, we had to make sure that we understood the target audiences that would attend in the event. We did this by creating detailed buyer personas, buyer journeys, site maps and wireframes. The wireframes would be so detailed that the client could fully understand the structure and important features. We realised early on that the event list was the main selling point for the event, therefore it had to be very intuitive and clearly communicate all the events without establishing a hierarchy. In addition, we created something that we felt the previous years lacked, an “event nutshell” that would give the visitor all the crucial information at a quick glance.
We worked closely with the Aalto University branding department and helped them with developing and implementing their brand and vision onto the website. Above all, the main point of focus for us was how to stylise the user interface while maintaining the wanted hierarchy and user journey. We made many iterations, presented them to our client with all necessary stakeholders from event production to design and marketing. After that, we returned to the drawing board with improvements and ideas.