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Startup Sauna was an accelerator for top-notch tech teams focusing on finding the right product-market fit and go-to-market strategy. They were operating between 2010-2018 being the leading accelerator in the Nordics, Baltics, Eastern Europe and Russia.
The roots of the Startup Sauna are based in Aalto University’s student organization Aaltoes. As a non-profit organization, Sauna operated under the Startup Foundation.
Startup Sauna Oy
WordPress-development, Visual design
under 10 000 €
For every company, sooner or later there comes a time when DIY site just doesn’t cut it anymore. For Startup Sauna, a website with customized visuals and a versatile functions was an indisputable objective. User tracking as well as marketing of numerous events and optimizing content by user’s interests were important reforms for the new site.
While designing the website for Startup Sauna, we realized the brand was in need of a new logo to better represent their vision and values. After interviewing the sauna team, and a few rounds of iterations, we ended up with keeping the old wordmark and just replacing the old emblem with a new flame emblem. We all agreed that fire was the perfect element to depict Startup Sauna as an accelerator – they make you sweat but in the end you come out stronger. Also the traditional Finnish sauna is heated by fire🔥🔥🔥.