We worked with Rapport publishing platform to develop a website concept and UI that blended traditional news reporting with crowdfunding and gamification.
A New Era for News: The Rapport Renewal Project
Rapport, a news publishing platform, approached us with the goal of renewing their platform to better engage users and funnel revenue directly to journalists through crowdfunding. With crowdfunding, they sought to enable truly independent journalism with no strings attached. The concept was new, Rapport needed support on synthesizing the concept and developing new UX & UI for the renewed platform, they turned to us.
Bringing the Vision to Life: Understanding and Designing the New Concept
We began by gaining an understanding of the client’s new concept and researching the potential of incorporating gamification into the service. Then, we worked with the client to create a concept that combined traditional news reporting with innovative crowdfunding elements.
A Better Experience for All: Focusing on User-Friendliness
To achieve this, we focused on creating a user-centric design that would prioritize user engagement and ease of navigation. To add user engament beyond creating and voting on interesting ideas, we planned an achievement system to reward user activity. We also paid close attention to the visual design, making sure it was neat, modern, and attractive.
The New and Improved Rapport: An Engaging and Intuitive Platform
The final website design included features to increase user engagement, such as gamification, a modern layout, and an intuitive interface.