Women in Tech Finland – Visual Identity renewal for an organisation promoting inclusion and diversity in the Finnish tech community
OVERVIEW
Women in Tech Finland (part of Inklusiiv) is an organization that aims to encourage and support women and promote the values of diversity, equity and inclusion in technology.
As they grew as an organisation, Kokku was tasked with renewing Women in Tech Finland’s visual identity. The renewal included logo design, typography, colours, imagery, design elements and asset templates for marketing communications.
Contributions
BRANDING
VISUAL IDENTITY
LOGO DESIGN
GRAPHIC DESIGN
Strengthening diversity and inclusion is key in Women in Tech Finland’s visual communication across different channels.
Presenting strong, diverse and inspiring role models from both past and the current tech environment in Finland and abroad.
Lifting underrepresented talent into the spotlight.
Showing the importance of teamwork and building connections.
The Women in Tech Finland’s logo draws its inspiration from connecting and networking. The colours of the logo represent an inviting and inclusive mood that balances with the strong WiT initials.
The base of Women in Tech Finland’s colour palette are light blue and nude colours. These colours invoke warmth and a welcoming atmosphere.
The main colours are accompanied by the secondary colour palette. These lively colours add a hint of playfulness and a modern feel.
